- Logo
- Brand Colors
- Typography
- Pattern
- Packaging
- Uniforms
- Menu
- Social Media
01
Concept
The logo is rooted in respect for Turkish cultural tradition, expressed with modern clarity. Historically, “efendi” meant “master” or “respected gentleman” — a name that sets the brand’s tone of dignity, status and care for every guest. The identity is built on a sense of nobility and restrained elegance.
02
Symbol
The mark is a stylized oriental ornament inspired by Ottoman architecture and decorative motifs. At its center is the silhouette of a Turkish teapot — a subtle nod to what the cafe serves. The symbol balances tradition and modernity while remaining concise and cohesive.
03
Typography
The wordmark is set in an elegant typeface with a light classical feel, conveying both status and softness. Balanced proportions and fine serifs give it a premium look without excess decoration, while the understated Turkish Cafe tagline supports the main name.
