Beauty salon · Rebranding
A rebrand rooted in depth and meaning
The Name
The salon originally operated as Begemotkyz. As part of the rebrand, we developed a new name, Evole, to match the new concept.
The name grew out of a key insight from our audience research: for women today, a beauty salon is not only a place to care for their appearance but also a space for emotional recovery, support and an inner reset.
Evole is a place of evolution — of outer and inner change, where beauty reflects one’s inner state and self-love.
The butterfly symbolizes evolution, transformation and inner growth. It reflects the brand’s core idea: a woman’s harmonious outer and inner transformation through self-care.
The dots woven into the butterfly’s lines refer to permanent makeup and stand for the precision, craftsmanship and professionalism behind the salon’s services.
Evole’s palette pairs deep brown with ivory. Brown stands for confidence, care and stability; ivory for purity, softness and femininity. Together they create a sense of comfort, trust and inner harmony.
RGB 70 52 55
CMYK 59 69 59 54
RGB 255 248 236
CMYK 0 2 6 0
