Swan & Cream Nice

The logo is built around the swan — a symbol that was already part of the brand and was kept as its main image. We combined the swan’s form with an element associated with confectionery: the bird’s tail is drawn as soft curls reminiscent of whipped cream or frosting.

This unites the brand symbol and the product category in a single visual metaphor. The swan keeps its graceful shape and recognizability, while the creamy texture evokes delicate desserts and pastries.

A decorative frame completes the logo, giving it a finished, classic feel and reinforcing the sense of care and premium quality — like pastry box designs and signature seals.